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How AI is changing the real estate world

Detailed valuations, swifter transactions, more efficient use of energy: like in other sectors, artificial intelligence has the potential to transform the real estate world. Jobs in the industry will also be impacted by the resulting upheaval.

How AI is changing the real estate world

Detailed valuations, swifter transactions, more efficient use of energy: like in other sectors, artificial intelligence has the potential to transform the real estate world. Jobs in the industry will also be impacted by the resulting upheaval.

The investor was satisfied. Four brokers had been given the task of finding real estate in the US city of Denver that would meet his expectations. The brief was to find buildings similar to those the client had previously acquired. In the end, there was a clear winner with exactly the right price, location and facilities. We don’t know whether the three brokers whose proposals were rejected were disappointed, but it’s a fact that the winner showed no human emotion at his success, because he wasn’t human – the winning proposal was selected by artificial intelligence.

This example from the US shows that artificial intelligence (AI) has the potential to transform the real estate industry. “This technology will have an impact on every single activity in the real estate industry – and on every phase in the life cycle of buildings,” says Heiko Gsell, Professor of Business Information Technology and Director of the Digitalisation and Real Estate Management programme at the EBZ Business School in Bochum, Germany. 

AI makes real estate processes significantly easier and more efficient

AI reduces energy consumption by using past consumption data to make reliable predictions about the future. It improves security because it can detect noises and camera images faster than security personnel, analyse the information, and alert the police or fire brigade in the event of danger. It can identify patterns in the operation of heating, ventilation and air conditioning systems and thus accurately forecast dates for repair and maintenance work. It also speeds up transactions by matching offers from previous acquisitions with property descriptions and then crafting customised purchase offers – as in the case of the Denver example cited above. “Processes become significantly easier and more efficient,” says Carsten Kreutze, Managing Director of Bonn-based software company Recogizer, which uses AI to reduce energy consumption in buildings. “Ongoing development will at some point make it possible to collate all the data relevant for real estate transactions and managing properties at the touch of a button,” he adds. What condition is the property in? When will the radiators need replacing? How many tenants are there, and when do their leases expire? Can I push through rent increases?

The author: Claus Hornung

Date: September 2023

Summary

With the aid of artificial intelligence (AI), the real estate industry can reach the next level: AI makes processes easier and more efficient, regardless of whether it’s about reducing energy consumption, improving safety, identifying consumption patterns or accelerating transactions.

Real estate industry is a laggard in digitalisation

But none of this will work without good data quality and availability, notes Patrick Penn, CEO of Docunite, the provider of an AI-based document management system: “For a sale, for instance, you need not only leases and land register extracts but also the energy performance certificate or more exotic documents, such as information on contamination of the site by explosive ordnance.” In many companies, these documents are typically spread over a range of departments. “The leases might be held by the property manager, and the building services plans by the asset management team,” says Penn. Sometimes a search will reveal multiple versions of the same document with different dates: “It can take six months for everything to be sent to the buyer in some cases.”

The real estate industry is still too analogue in many respects, notes Penn. “This is an area where companies need to do their homework.” Which means digitalising data and merging both their own internal data and publicly available data via interfaces. “This will generate opportunities that can deliver a huge competitive advantage,” says Penn. That is particularly true since the inception of generative AI, like Chat GPT. “Now you can chat with your documents,” Penn adds.


What this means is illustrated by a test conducted by his team. They fed Chat GPT with an energy performance certificate and then had a colleague with Iranian heritage ask what types of windows were installed in the building – in Farsi, the Iranian national language. “She received a correct answer,” Penn says with a smile, “in Farsi.” For him, this is the very definition of AI: “After all, the user isn’t interested in greater ease of access to a document, what they want is the information contained in the document.”

Property management is already significantly further ahead in its necessary pursuit of digitalisation, says Recogizer Managing Director Kreutze.


This is due to the fact that digitalisation is a lever for achieving an important goal of many property companies: reducing energy consumption. “For years there was very little interest from owners and tenants,” says Kreutze, “but a lot has happened in the past two or three years. There’s pressure on the one hand from users, who want lower service charges and a greener property, and from owners, who want to operate their buildings in a more climate-friendly way as a means of reducing devaluation risks. At the same time, there is regulatory pressure – such as the requirement that the building stock should be carbon-neutral by 2045.”

A graphic of the potential data chaos in a property company
A graphic of the potential data chaos in a property company

Use of AI in property management can reduce energy consumption

Many companies now have a kind of control room that brings together their air conditioning, ventilation and heating systems, says Kreutze: “But it’s only with AI that you can really address the big consumers.” This is because AI can take into account a host of factors that influence consumption: What will the weather be like over the next few days? Is the space let or vacant? Does a room have unusually large windows? What is the building’s function – is it used as a gym, an office or for retail? At what time would you normally expect the biggest concentration of people?

AI not only recognises correlations, it can also use them to come up with answers to complex questions, says Carsten Kreutze: “A question of this sort might be something like why is the energy consumption in our top five properties higher than in the others.” Furthermore, artificial intelligence can make specific suggestions for improvement, advising on whether flow temperatures should be optimised, for example, fan speeds adjusted or system operating hours made dynamic. “With measures like these, we’re already achieving average savings of 28 percent in energy consumption in commercial real estate,” says Kreutze.

Employees in the real estate industry who don’t embrace AI run the risk of becoming replaceable. At the same time, new job profiles are emerging, such as that of the prompt engineer with real estate expertise. Highly qualified questions are essential for ensuring that AI delivers the best possible results.

Support for facility managers, new jobs for prompt engineers

A question that currently looms large in the real estate industry is whether use of AI will cost jobs. “In facility management, finding well-qualified employees is a major challenge. Facility staff also currently have to perform a large number of tasks that are often technically very demanding – frequently all at the same time,” notes Kreutze. 

AI can provide valuable support here, he says: “It enables facility managers to concentrate on key tasks and supports them with smart solutions in areas where in-depth technological expertise is sometimes essential.” Docunite CEO Penn likewise takes a nuanced view. While stressing that “employees who don’t embrace AI run the risk of becoming replaceable”, he also predicts that new job profiles will emerge at the same time. “Like other sectors, the real estate industry is going to need prompt engineers,” says Penn, “which means people who ask AI highly qualified questions to get it to deliver the best possible results. That will open up many opportunities for career changers.”

Business information specialist Gsell also cites other reasons why artificial intelligence should not be left to manage or sell buildings entirely autonomously in the future. “Even granted that systems continue to learn, we know that they often come to the wrong conclusions. So the final decision should always be made by human beings.”

But safety is not the only factor to be considered, says Gsell: “I don’t think AI can recognise the potential for a property to be repurposed, for example. That’s why I believe human assessment will always play a role in valuations.” Maybe Denver was just a one-off. •

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